Rhizome is both a botanical and philosophical concept.
Ginger and turmeric (often mistaken for roots, ahem!) are rhizomes. They grow horizontally and infinitely. They have no beginning or end. Each piece of ginger and turmeric is part of a larger whole.
In philosophy, Rhizome describes a non-linear process. A new way of approaching thoughts and activities. A rejection of the belief that thought and culture are by default hierarchical.
We are starting this in the middle of our lives and connecting with you in the middle of yours. We're here to meet you where you are, with a new way of approaching health, hydration and joy.