In 2011 I told my mom (aka “Mama Dang”) I was starting a pop-up restaurant in NYC so she gave me her recipe for Thai lettuce wraps that called for toasted coconut. I had to make my own since I couldn’t find any at the store. Starting from scratch, I shaved thick strips of fresh coconut meat and lightly toasted them to perfection. The naturally sweet aroma caught my roommates' attention and the satisfying flavor and crunch kept them coming back. I knew in that moment that I had to start a snack food company. I launched Dang, naming it after my Mom. My brother Andrew joined in and since then we’ve used inspiration from our Thai-American heritage to create Asian-American snacks so delicious you’ll say...“Dang, that’s good!”
-Vincent K.
Dang Founder & CEO