Partner Spotlight: Luv & Yum

Why should something as comforting and joyful as pancakes have to be complicated?

That's the question that started Luv & Yum. After her son was diagnosed with an autoimmune condition, founder Gabriella went looking for a pancake and waffle mix that felt truly clean but still tasted like something you'd be excited to eat. What she found was a gap. Conventional mixes came with long ingredient lists, and many "better-for-you" options still relied on gums, fillers or ingredients she didn't want in her family's everyday food.

So she set out to make a truly delicious pancake with just a handful of recognizable ingredients, one that people with a wide range of dietary needs could enjoy.

"I never want to create something simply because we can."

The name says the rest: food made with love that also happens to be really yummy.

Seven ingredients, nothing extra

Simplicity is Luv & Yum's biggest guiding principle, and you can see it on the label. The Original Pancake & Waffle Mix contains just seven ingredients: organic cassava flour, tigernut flour, tapioca, Madagascar vanilla, apple cider vinegar powder, baking soda and Himalayan pink salt.

The mixes are certified organic, grain-free, gluten-free and vegan, made without gums or unnecessary fillers, and formulated without the top nine food allergens. You don't need eggs, dairy or oil to make them, either.

What Gabriella is proudest of is keeping the list that short without giving up texture or flavor. For her, the goal was never just a "healthy pancake." It was a pancake people would choose because it tastes delicious first, with the ingredient integrity built in.

One breakfast for the whole table

Specialized diets and food sensitivities are a major part of how Luv & Yum formulates. From the beginning, Gabriella wanted to make something many different people could share at the same table.

Food restrictions can make eating feel complicated or isolating, and pancakes are about as nostalgic and communal as food gets. With Luv & Yum, you can make one breakfast that works for everyone instead of cooking something different for each person.

Where to start? The Original Mix and a ripe banana.

Ask Gabriella where someone new should begin, and she points to the Original Pancake & Waffle Mix, made her favorite way: mash a ripe banana, add water and the mix, and cook. The banana adds a soft texture and a little natural sweetness without needing much else.

From there, she likes them topped with berries, almond butter, coconut yogurt, or a little maple syrup and butter. Stir in blueberries, chocolate chips, cinnamon or sliced banana, or make silver-dollar pancakes for kids. And when you want something crispier, the same mix makes waffles.

For extra protein, there's also a Protein Pancake & Waffle Mix, built on the same simple approach.

Abundance, not restriction

Next up, Gabriella is excited to grow Luv & Yum beyond direct-to-consumer and onto more store shelves. She's also thinking about new flavors and formats, while staying disciplined about what belongs in the product and what doesn't.

But the thing she most wants people to understand is that Luv & Yum isn't about restriction. There are plenty of food brands built around what you can't have. Luv & Yum focuses on what you can: beautiful ingredients, great flavor, convenience, and the pleasure of sitting down to a stack of pancakes.

"Ultimately, I want someone to take a bite and simply think, 'This is delicious.'"

That's a philosophy that feels right at home at Fully Healthy. When your diet already asks a lot of you, a Saturday morning stack of pancakes that everyone at the table can eat shouldn't be too much to ask.